Digital Marketing Tourism series of Hoepli publishing house is enriched with a new title: Tourism Mega Trend by Edoardo Colombo

The series of volumes Hoepli DMT Digital Marketing Tourism edited by Nicoletta Polliotto – dedicated to operators and professionals who look at innovation as an opportunity in the tourism industry – presents Turismo Mega Trend. Smart destination and digital tourism: AI, Blockchain, Cyber, IoT and 5G.

The author, Edoardo Colombo, is an innovation expert specialized in the digital transformation of tourism for Public Administration and businesses. He has been Innovation Advisor of the Ministry of Tourism, Advisor of the Digital Agenda Task Force to the Presidency of the Council and has been part of the TDLab Digital Tourism Laboratory.

The “Super Traveller” always connected is the book’s special observation: a more and more digital interlocutor to which the big online operators are turning, after flights, hotels and restaurants, developing new platforms to mediate the experiences in destination and online.

The keywords that accompany the reader in this journey into the trends of new technologies for tourism are Artificial Intelligence, chatbot, blockchain, digital identity, IoT, robotics, cybersecurity and 5G.

The author investigates the contexts to imitate, such as Smart Destination and digital ecosystems offering destination managers and consultants in the sector, cues and technological innovations to be future-proof.

The book, which hosts interesting contributions from entrepreneurs and experts, also offers an in-depth look at Chinese digital platforms, followed by an analysis of the demand for new skills and a reflection on the mass adoption of technologies following the Covid-19 pandemic.

The preface is by Eugene Kaspersky, with his advice on computer security, while the final addresses are by Rodolfo Baggio.